![]() By 2014, female gamers represented 42% of the global mobile gaming population. In contrast to console games that often targeted hard-core male players, social and mobile gaming had greater appeal to casual female gamers, who were drawn to less immersive games that could be played in short bursts throughout the day. # 2 the same time frame, the introduction of smartphones further lifted the electronic game industry and broadened its audience. This document is authorized for use only in Davide Sola, Christian Linder & Gianpaolo Odarda's MIM - "Strategy" 2020 at ESCP - Europe School of Management - United Kingdom from Sep ![]() In 2009, Zynga’s farming simulation game, Farmvill e, had attracted more than 10 million players just six weeks after launch. Games published on social platforms encouraged players to interact with friends, enabling the games to reach wide audiences rapidly. Was this the right time to sell? Online Casual Gaming The rapid expansion of Facebook and other online social networks after 2004 set the stage for a new chapter in electronic gaming history. Activision’s offer to acquire King was compelling, but did it reflect this upside? The offer was 20% below King’s IPO price, though it represented a 20% premium over King’s recent trading range. 1 As mobile gaming continued to expand, Zacconi believed the company could capitalize on its leadership position. According to industry estimates, the company’s games were played by 500 million monthly active users around the world. However, King’s shares closed below their offering price on the first day of trading and had never made up the lost ground-despit e the enormous popularity of King’s games. Fueled by this success, King had gone public in March 2014. Debuting on social platforms in April 2012 and on mobile devices six months later, by the end of 2012, Candy Crush had over 10 million downloads. Candy Crush Saga, in which players matched candies to win points and defeat obstacles, was the franchise that launched King’s meteoric growth. Launched as a provider of video games for web portals, King had managed to survive and thrive despite industry upheavals, as the locus of casual gaming shifted from portals to social platforms and then to mobile devices. Now, Activision Blizzard (Activision), one of the largest game publishers in the world, had offered to acquire King for almost $ billion. King Digital Entertainment, IPO Prospectus In mid -2015, Riccardo Zacconi, CEO of King Digital Entertainment, the world’s leading maker of casual games for mobile devices, was in King’s Stockholm studio, reflect ing that it had been only 12 years since he cofounded the company with five other entrepreneurs. Photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School.ĮLENA CORSI King Digital Entertainment The player comes first in everything we do. To order copies or request permission to reproduce materials, call 1-800-545-ħ685, write Harvard Business School Publishing, Boston, MA 02163, or go to hbsp.harvard. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective orĬopyright © 2017, 2019 President and Fellows of Harvard College. Solely as the basis for class discussion. Funding for the development of this case was provided by Harvard Business School and not by the company. It was reviewed and approved before publication by a companyĭesignate. Rayport, Professor Davide Sola (ESCP Europe), Research Assistant Federica Gabrieli (Europe Research Center), andĪssistant Director Elena Corsi (Europe Research Center) prepared this case. Enoncé Mai2005 - Exercices supplémentaires datant de 2005.CM HDI - Cours histoire du droit et des institutions S2 assas licence 1. ![]() Pepper panic saga online on king pdf#Fondmath 1 - Cours de Fondamentaux des mathématiques en pdf.Lettre de recommandation Mehdi Paris Asas mai 2022.Modèle de lettre pour un stage cabinet d'avocat.Cours L1 : Histoire et théorie du design.Modèle d'un contrat de collaboration de recherche.TD Droit des contrats et obligations: dissertation sur la force obligatoire du contrat.Questions administratives contemporaines.Guide PDF - Comment avoir de la conversation quand on est timide.QCM Examen (année 20-21) - Régime général des obligations (RGO) 元 Nice - Groupe B - K.Fonctionnement de l'appareil digestif, alimentation digestion.Droit civil Cas pratique Séance n☆ - La responsabilité du fait des produits défectueux.Fiche rapide sur les entreprises ESH prépa ECE.Psychologie différentielle cours magistral.4.5 S4 08.02 La vigilance sanitaire et gestion des risques.Cours Anthropologie de la Communication.Méthodes et TP de biochimie, génétique bactérienne, biologie.Introduction Historique aux Sources du Droit (AG1999). ![]() Marketing et commerce international (JE6MCI).Histoire et théorie du design 1 (LSI1U10). ![]()
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